Social Media: TikTok, Meta & UGC at PerfoScale
At PerfoScale, we help brands unlock scalable User Acquisition through high-impact campaigns on TikTok, Meta (Facebook & Instagram), and data‑driven UGC content strategies. Our goal: amplify Social Engagement, maximize ROAS, and drive sustained Value for your business.
Platform Strategy: TikTok vs. Meta
TikTok: Virality & Engagement
TikTok offers unmatched attention: average engagement rates soar around 9.5 % per creative, and time spent daily nudges 50+ minutes. It’s optimized for discovery, social proof, and quick inspiration, perfect for impulse and viral behaviors.
With Spark Ads, UGC-style content converts at a rate ~43 % higher than standard ads, delivering 142 % more engagement and up to 69 % better ROAS.
Meta: Targeting Excellence & Conversion Focus
Meta consistently outperforms TikTok on conversion metrics, with average ROAS ranging from 1.6–3.1×, thanks to precise targeting, rich analytics, and strong attribution tools.
Where TikTok leads in awareness and traffic-cost efficiency, Meta leads in conversion rates, cost‑per‑action, and direct‑response performance.
Creative & UGC: Engine of Engagement
UGC-style video ads that look native and peer-driven, TikTok thrives on this authenticity. Meta’s social formats similarly reward raw, relatable creative.
Fresh creative every 7 days: avoid creative fatigue. For TikTok, new hooks and formats improve performance; Meta rewards ads with higher interaction signals.
Narrative content with emotional hooks and problem‑solution storytelling strengthens engagement and helps build lasting value and trust.
Brief testing phase: Launch ads in a “creative testing” group, let ad platforms find your winners. Then scale top performers into broader budgets on both TikTok and Meta.
Value-Based Targeting & ROAS Optimization
Value-based optimization (VBO): Feed Meta and TikTok real-time LTV or revenue data to bid on your best customers. Case study: Amobear used AppsFlyer to boost TikTok ROAS by 50 % leveraging VBO across LATAM & Asia appsflyer.com+2Napolify+2.
Broader targeting on TikTok: Avoid over-segmentation, TikTok’s algorithm prefers broader audiences and discovery-based targeting to drive conversions and cost-efficiency Napolify.
Measure blended metrics: As scale increases, blended ROAS often falls, but overall volume grows. That’s expected. What matters is sustainable growth and CAC control Reddit.
Cross-platform synergy: Use TikTok for reach, UGC amplification, and initial conversion; then leverage Meta for retargeting, upselling, and conversion consolidation.
Why PerfoScale?
- We integrate TikTok & Meta seamlessly with UGC-first creative, a content rhythm that empowers engagement, and data‑driven optimization.
- Our method balances social engagement, user acquisition, and revenue value, delivering sustainable ROAS as you scale.
- From creative ideation, testing, and execution, to platform-level budgeting and value optimization, we ensure growth at both scale and efficiency.
Key Takeaways
- TikTok thrives on UGC, engagement, and discovery. Best for early-stage reach, awareness, and impulse topline performance.
- Meta excels in conversion, retargeting, and long-term value performance, but benefits from high engagement and fresh creative sourced via UGC.
- Strong UGC content + frequent creative refreshes = consistent engagement, lower CPMs, and better ROAS.
- Value-based bidding & cross-channel synergy boosts ROI for both platforms.
- Scaling reduces blended ROAS but increases volume, sustainable growth shows in overall revenue, not just per-dollar efficiency.
At PerfoScale, we help turn engagement into value, conversions into loyal customers, and ad spend into scalable growth. Whether you’re just launching or scaling ad budgets on TikTok and Meta, our approach unlocks authentic UGC content, optimized User Acquisition, and measurable ROAS, all backed by real Value-based strategies.
Let’s talk about how we can elevate your campaigns with smarter creative, platform synergy, and long-term value maximization.